Google reportedly plans to incorporate generative artificial intelligence into its advertising business as big tech companies race to adopt the technology in the coming months.
As per the report, the tech giant is also preparing to integrate its generative AI technology, which powers its Bard chatbot, into the Performance Max program.
Display Max is a program Google has introduced since 2020 that uses an algorithm to determine where ads should run and how marketing budgets should be spent, as well as create simple ad copy.
Google currently uses artificial intelligence in its advertising business to make simple suggestions that encourage people to buy things.
According to the report, however, by incorporating its most recent generation AI, it will be able to develop much more sophisticated ads similar to those created by marketing agencies.
Furthermore, the report mentions that advertisers can supply ‘creative’ content such as imagery, video and text related to a particular campaign with this technology.
Meanwhile, Google is reportedly developing a new AI-powered search engine.
The company is developing a search service that aims to provide a highly personalized experience by anticipating user needs.
The company is also developing new AI features for its existing search engine under the codename ‘Maggie’.
