Nestle India’s noodles brand Maggi, popularly known as 2 Minute Noodles, is making a comeback in a pack of Rs 10. Packaged consumer goods company Nestle is once again making a comeback to capture the small-town markets at attractive prices so that instant noodles can be easily sold again in villages and towns.
When Did The Prices Of Maggi Noodles Increase?
Nestle India, the local unit of the Swiss company, earlier used to sell Maggi in a pack of 100 grams for Rs 10. it had reduced the price of the same packet of Maggi to Rs 12 in December 2014, and in February last year, i.e. 2022, it increased its rate to Rs 14. Were. The reason behind this was said to be that the prices of raw materials were continuously growing.
Maggi Packet Worth Rs 10 Will Be In 40 Gram Packing
Now, the new pack that is coming is being brought in 15 states of the country, which is being brought especially in rural markets and small towns. Its weight will be 40 grams. However, the Rs 10 pack of Maggi is still available in some markets of Punjab and Uttarakhand, where it can be availed mainly on highways and tourist places.
There Are Some Other Reasons
Actually, the price points of Rs 5 and Rs 10 are easy to remember, and it is also quite easy to transact. Because of this, these are the most attractive and popular packaged items for consumers in the lower price bands. Just like the sales of food and shampoo packets are highest in this price range, similarly, Nestle company is also returning to this market strategy. Maggi Masala Noodles are currently available in packets worth Rs 7 (32 grams) and Rs 14 (70 grams).
Nestle Plans To Reach The Interiors Of The Country
Nestle’s efforts to expand into smaller packets and reach new markets are part of its business strategy. Nestle has said in its annual report that as part of the company’s plan to reach out to small villages and towns, it has increased resources and made the availability of products effective at the grassroots level. The company has included 55,000 villages along with 1800 distribution touch points in the year 2022.
