Sylvester daCunha Death: Sylvester daCunha, the iconic ad maker and creator of the ‘Utterly-Butterly’ Amul Girl, passed away in Mumbai on June 20. He breathed his last at the age of 80. He is also called Ad Guru.
The hashtags #AmulGirl and #SylvesterdaCunha have been trending top since the death of ad guru Sylvester Cunha, who made Amul Girl famous worldwide. The information about the death of Sylvester daCunha has been tweeted by Jayen Mehta, MD, Gujarat Co-operative Milk Marketing Federation (GCMMF).
Who Was Sylvester daCunha?
Sylvester daCunha, a veteran of the Indian advertising industry, was the chairman of Da Cunha Communications. Da Cunha Communications was founded in 1969 by Sylvester daCunha, along his brother. Sylvester daCunha was also a businessman and marketing specialist.
Sylvester daCunha was born in Mumbai, Maharashtra. He has done many great things in the marketing and advertising industry. But she got recognition from the advertisement of Amul Girl.
Sylvester daCunha’s advertisement for the ‘utterly-butterly’ Amul girl with her trademark red polka-dot dress, blue hair tied in a ponytail and luscious rosy cheeks helped Sylvester daCunha grow his company. This advertisement of Amul Girl is famous all over the world.
Very sorry to inform about the sad demise of Shri Sylvester daCunha, Chairman of daCunha Communications last night at Mumbai
A doyen of Indian advertising industry who was associated with Amul since 1960s. The Amul family joins in mourning this sad loss @RahuldaCunhaॐ Shanti ???? pic.twitter.com/cuac1K6FSo
— Jayen Mehta (@Jayen_Mehta) June 21, 2023
Amul Girl is one of the longest-running commercials in the world. The Amul Girl advertisement was launched in 1966. The biggest reason behind the success of this campaign was the one-liner given with it, ‘Utterly-Butterly Amul’. This ad has been so successful that it has now become the identity of the Amul brand. The Amul campaign completed 50 years in 2016.
In addition to working in the marketing and advertising industry, Sylvester daCunha was also a successful businessman. He is survived by his wife, Nisha and son Rahul Da Cunha. ‘Da Cunha Communications’ is now run by his son Rahul.
#SylvesterdaCunha, creator of the iconic #AmulGirl caricature, dies.
Know more about the late advertising legend. pic.twitter.com/vWsAeDopSx
— BQ Prime (@bqprime) June 21, 2023
