Netflix has been facing tough competition from other platforms for some time. The company occasionally changes its business strategies to maintain and expand the user base. Some time ago, the company abolished the password-sharing system so that the number of paid subscribers could increase and the company could benefit in revenue. However, even this step did not help Netflix that much.
Now, the company is making a new plan to attract users towards itself. Netflix will be the first OTT company to devise such a plan.
According to a Bloomberg report, Netflix plans to open physical stores where fans of the company’s shows and movies can come together and purchase games, themed food and accessories and clothing based on their favourite shows. This means that Netflix fans can do all three things – shopping, eating and playing in one place. With this plan, the company wants to attract users towards itself.
These Places Will Be Known As Netflix House
The report says that these places will be known as Netflix Houses, and fans can watch hot topics here in real time. Josh Simon, vice president of Netflix Consumer Products, said: We’ve seen that fans love immersing themselves in the world of our movies and TV shows, and so we’re thinking a lot about how to take it to the next level. He said that Netflix House will be established across the United States, and people will enjoy retail, food and live experiences here.
Josh Simon said the company’s first two stores could open by 2025. After this, the company will plan to expand them to other markets.
