Tata-backed Air India unveiled a new brand identity today, i.e. Thursday, as part of its transformation journey. The company has also introduced its new logo during this period.
According to Tata Sons Chairman N Chandrasekaran, the new logo represents their bold vision, limitless possibilities, progressiveness and confidence. It is designed with red and purple colour.
These Changes Happened In The Logo Of Air India
After being fully acquired by Tata Sons in January 2022, Air India has done this rebranding. McCann Worldgroup India has got the responsibility of promoting the brand. Air India’s most recent action comes after CEO Campbell Wilson said that the airline is set to launch several new services as part of the rebranding process.
#WATCH | Air India unveils its new logo. pic.twitter.com/jKBz0m1kBU
— ANI (@ANI) August 10, 2023
Vistara and Air India May Merge
According to several media sources, Vistara and Air India are likely to merge as they both are part of the Tata group. Air India will add 900 pilots and 4,200 cabin staff members this year. According to the Tata Group-backed airline, it plans to reduce labour shortfall in the company.
