On Friday, French automobile manufacturer Citroen said it appointed former Indian cricketer Mahendra Singh Dhoni as its brand ambassador. Dhoni will debut with Citroën in a campaign that will go live soon, the company said in a statement.
What Did The Company Say?
Shishir Mishra, Brand Director, Citroën India, said, We believe that our association with Dhoni, one of India’s finest cricketers, will go a long way in strengthening our commitment to the Indian market. Their humility and dedication to excellence align perfectly with our brand ideology, while our shared commitment to shaping the future of sustainability and mobility strengthens our relationship.
MS Dhoni Said This
Regarding his association with Citroën, Dhoni said that the brand shares my commitment to electric mobility and sustainable solutions and focuses on doing what matters, like me. Citroën’s philosophy of truly understanding customer needs and driving meaningful innovation resonates deeply with me.
